Basics of targeting
Actito's targeting interface lets you combine:
- Search criteria
- within different modules
The modules correspond to the data sources:
- Profiles
- Emails
- SMS
- Scenarios
- Data-model tables
- and many more…
For example, the Profile module lets you target the information held in the profile form (attributes, segment memberships, subscriptions).
Modules sometimes come with different levels of depth:
- for example, email versus advanced email
- for example, a form with criteria on its questions versus several forms
