Discovering the basics of targeting

Actito's targeting interface allows you to combine:

• Research criteria
• Within various modules

The modules concur with the sources of data:

• Profiles
• Emails
• SMS
• Scenarios
• Tables of the data model
• And many more!

For example, the profile module will let you target information in the profile form (attributes, segmentations, subscriptions), with different levels of complexity:

• For example, emails versus advanced emails
• For example, form with criteria on questions versus several forms