Discovering the Basics of Targeting in Actito

Actito's targeting interface allows you to combine:

• Research criteria

• Within various modules

The modules concur with the sources of data:

• Profiles

• E-mails

• SMS

• Scenarios

• Tables of the data model

• …

For example, the 'Profile' module will let you target information in the Profile form (attributes, segmentations, subscriptions).

With different levels of complexity:

• For example, e-mails vs advanced e-mails

• For example, form with criteria on questions VS several forms