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Actito interface evolution

A New Actito interface, at the heart of marketing orchestration and aligned with Ibexa One​

Actito is entering a new phase in its history by joining the Ibexa One orchestration platform, built around complementary solutions such as Qualifio, Quable, Raptor, and Cohesivo. This evolution is part of a clear vision: offer marketers a unified marketing ecosystem capable of simplifying the complexity of current tech stacks and maximizing the performance of customer experiences.

Stack Ibexa

Rest assured, Actito retains its DNA and remains the product you know: an intuitive and powerful Customer Engagement Platform, while fitting into a broader ambition to enable marketers to design, manage, and optimize consistent end-to-end customer journeys.

What this means for you​

The redesign of the Actito interface serves two complementary objectives:

  1. Visual consistency within Ibexa One. This new design is part of a shared visual identity across all Ibexa solutions and reflects a unified platform where every component (data, content, engagement, orchestration) works seamlessly and coherently.
  2. A redesigned user experience. Beyond aesthetics, this update aims to enhance readability, simplicity, and productivity. In an environment where marketers must move ever faster, the interface becomes a strategic tool for increasing efficiency.

New colors and a more consistent, modern identity​

The interface's new color palette offers you:

  • More contrasting and structuring hues to improve visual hierarchy
  • A more modern identity, aligned with a next-generation orchestration platform
  • Visual consistency across products, making it easier to navigate between the different Ibexa stacks

This evolution visually reflects a key change: Actito is no longer just an isolated platform, but a component of a unified global ecosystem dedicated to the customer experience.

An UX evolution for greater clarity and efficiency​

The UX improvements are based on several fundamental principles:

  • Simplified navigation
  • Streamlined interfaces to reduce complexity and provide more direct access to key features. The goal is to reduce friction and speed up actions.
  • Improved data readability on your screens thanks to more open layouts, enhanced contrast, and a more intuitive organization of information.

An easy-to-use interface and an experience aligned with the Ibexa One vision​

Actito reinforces its commitment to accessibility (empowering marketers to work independently, without relying on technical support) by making its features even more intuitive.

Like Actito, Ibexa is building a digital experience platform designed to create seamless, personalized, and high-performing customer journeys by centralizing content, data, and interactions.

Within this vision, Actito serves as the engine of engagement. And UX becomes a key element in enabling marketing teams to easily manage this complexity.

The evolution of the Actito interface is therefore fully aligned with this ambition: to transform multiple tools into a unified, customer-centric experience.

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