Wallet
Wallet is the digital passes platform, available directly in your license. It lets you design, distribute and manage mobile passes that live inside Apple Wallet and Google Wallet - the two most widely used digital wallet apps.
Apple Wallet and Google Wallet come pre-installed on every iOS and Android mobile device worldwide.
Think of it as a direct line to your customers' lock screens. No app required. No login friction. Just a beautifully branded pass that travels everywhere your customer goes.
No SDK. No app. No problem. Wallet passes are issued and updated entirely from your license — Apple Wallet and Google Wallet handle the rest natively on your customers' devices.
Digital passes live in the most visited app on a person's phone and surface automatically, at the right place, at the right time. They are:
- Always accessible: Passes appear on the lock screen when relevant — no app needed, no login barrier.
- Real-time updates: Update any field on any pass at any time. Customers see changes instantly.
- Location awareness: Trigger a lock screen notification when a customer is near your store or venue.
- Push messaging: Send targeted updates directly to pass holders — balance changes, expiry reminders, campaign pushes.
- NFC & Smart Tap: Enable tap-to-redeem experiences at your POS with a single phone tap.
- Expiry management: Passes gracefully disappear once they're no longer valid — no clutter, no confusion.
How it works
Wallet is built around two core concepts: Templates and Passes.
A template defines the visual structure and data schema for a category of passes. It's the blueprint for your loyalty card, the master design for your event ticket. Create it once, reuse it infinitely.
A pass is a single, personalised instance of a template, issued to a specific customer. Each pass carries its own data, such as the customer's name, a unique barcode, a points balance... while inheriting all the visual identity defined in the template.
Key concepts
| Term | Definition |
|---|---|
| Pass Template | The master design and field configuration for a type of pass. Reusable across unlimited individual passes. |
| Pass | A single, personalised pass issued to one customer, based on a template. |
| Pass Field | A dynamic data slot on a pass (e.g. points balance, seat number) that can be updated at any time. |
| Barcode | The scannable element on a pass enabling physical redemption. |
| Push Notification | An alert sent to a pass holder when a field changes or a campaign is triggered. |
| Relevance | Location or time triggers that surface the pass automatically on the lock screen. |
| NFC/Smart Tap | Contactless tap-to-redeem functionality supported on compatible terminals. |