App Activity tables

The App Activity tables in Actito provide structured information about the app activity of your profiles. These tables are essential for understanding how your contacts engage with your mobile app and/or website.

Unlike profile and custom tables, these tables are created automatically when an Actito app is set up for using the push and/or in-app channel.

By analyzing the data in the App Activity tables, you can:

• Track how customers interact with your mobile apps
• Understand engagement through installs, sessions, and in-app behavior
• Personalize campaigns based on real app usage
• Optimize cross-channel journeys by combining app events with Actito data

In this section, we’ll explore the structure of the App Activity tables, explain the key fields, and the app activity table definition.

tip

In order to export information contained in your App Activity tables, you can create a one shot Linked Data export.