Artificial Intelligence in Actito

Artificial Intelligence enables marketers to be more efficient and productive in their day-to-day tasks and strategy implementation. Intelligent systems are used by marketers to provide detailed analyses and segmentations of their customers, automate repetitive and time-consuming tasks, offer ever more personalized content, predict the key moments at which to send communications, and many more.

Therefore, for several years now, Actito has been integrating AI into its solution and drawing on its extensive experience in activation to develop tools, functionalities and applications at your service.

The several Actito features based on Artificial Intelligence

Engagement Score

This rate, visible in the profile file of each of your profiles, is a visual indicator of a profile's degree of engagement to your brand.
This algorithm eases marketeers do the distinction between highly engaged profiles and less engaged profiles that could be targeted by a reactivation campaign.

It also provides them with a useful view of the evolution of profile interaction on their campaigns, enabling them to measure the evolution of the impact of these campaigns on profiles.

Predictive scoring

This calculation method enables Actito to generate a set of 4 scores (Lifetime value, Anti-churn, Product appeal and Category appeal). They are calculated on the basis of data collection and processing. This process enhances marketers performance, thanks to an in-depth analysis of your profiles (customer information, purchasing behavior, etc.), which you can use to make your targeting more relevant.

Indeed, the algorithm can predict your customers future behavior by portraying them. With the information gathered in this way, you can increase your return on investment for customers whose potential has been identified, send the right offers at the right time, use the knowledge generated by AI to improve your customers experience, etc.

Activation Matrix

This intelligent reporting model (based on the frequency, recurrence and monetary value of each profile's purchases) will enable the marketer to analyze and visualize his data and take action by selecting the target corresponding to the activation program he wishes to launch.

Signals

Actito Customer Signals (ACS) provides you with real-time signals about your profiles behavior. You can then use these signals to understand the needs and preferences, and predict future behavior of your clients. Ultimately, this enables you to increase your customers conversion rate, by re-engaging them via abandoned cart relaunch programs, reactivating strong interest in a product, or informing them of a price reduction.

Sending Optimizer

Your recipients behavior after receiving one of your e-mailing campaigns and the resulting deliverability is an important component not to be neglected to ensure the quality of your sending. Indeed, targeting the most engaged profiles in priority ensures positive traffic at the start of the campaign and therefore builds a better reputation for your communications. Actito helps you build and maintain a good deliverability thanks to the Sending Optimizer, which automatically targets the most engaged profiles first every time you send an e-mail campaign.

Smart Filter

A second tool allowing you to improve a maintain sending of good quality is Actito’s Smart Filter. This tool is based on the common knowledge of the routing histories of all our customers. In order to determine the relevance of contacting, or not, a targeted address in your mailing. By excluding 'bad addresses' from your mailings, you demonstrate to internet suppliers that you have a qualitative management of your database. This can only have a positive impact on the overall reputation of your mailings and, consequently, the overall performance of your campaigns.

Commercial Pressure Management

Once set up, commercial pressure rules, allow you to define a limit on the number of messages to be sent per profile over a given period. Thanks to Actito's intelligent sending system, profiles for whom the reception of a campaign would exceed the limit set by these rules will be excluded from the sending and will therefore not receive the campaign. This helps limit the risk of unsubscribing profiles who receive too many communications from you.

Smart A/B testing

Actito's A/B testing feature allows you to improve the performance of your e-mail marketing campaigns, thanks to the preliminary tests you decide to implement. When you create your A/B testing campaign, Actito eases you the process of determining the size of your sample, the optimization criteria (open or click rates) and the period at the end of which a "winning" version will be routed to the rest of your target audience, without you having to worry about it.

AI generated Subjects proposals

When creating email campaigns on your license, Actito can help you write a compelling subject line by proposing three subjects and pre-headers for your campaign, based on the content of your campaign message.

AI Shorten SMS

Writing short and impactful campaigns not only reduces your costs (by condensing your message into 1 sms), but also has a greater impact on your customers. To this end, the SMS content reduction feature included by default in your Actito license, offers you various condensed rewrites of the content you have written for your SMS when you create your campaign.

DMA AI Spell Checker

To minimize the risk of spelling errors in Distributed Marketing campaigns, managed through the DMA module, the advanced spelling checker implemented in the module detects any errors in textual elements written by DMA users, whatever the language used.

Product Recommandations

Predictive analysis of your profiles and their web behaviors supports you in creating personalized sales opportunities. Using Actito's product recommendation functionality for e-mail, you can generate e-mail campaigns in which products adapted to the recipient are dynamically proposed, or in which lost opportunities can be highlighted.