Subscriptions

Subscription management is central to marketing strategy.

It impacts:

• legal aspects: a subscription (or opt-in) is an explicit authorization given by someone to contact them for commercial purposes.
• data management: you should keep this information up-to-date, keep its history, and potentially link it with your interconnected systems.
• the deliverability of your campaigns: correctly managing your subscriptions is necessary for deliverability optimization.

Actito allows you to set up and utilize these subscriptions through various processes. You may choose to use the standard processes offered by Actito or to implement one (or several) personalized processes.

Prerequisite

Your profile database should include one or more subscriptions.
If this is not already the case, we invite you to learn how to set them up in the 'Profiles' chapter.

info

Indicating a subscription in your email campaigns will enable you to generate reports, and to follow the openings, the clicks, the unsubscriptions... The adding of a subscription in your campaigns will also enable you to have a follow-up of cross-campaigns month per month.

Moreover, subscriptions are useful to follow your reputation and your performances in terms of delivrability.