Discovering the Basics of Targeting in Actito
Actito's targeting interface allows you to combine:
- Research criteria
- Within various modules
The modules concur with the sources of data:
- Profiles
- E-mails
- SMS
- Scenarios
- Tables of the data model
- …
For example, the 'Profile' module will let you target information in the Profile form (attributes, segmentations, subscriptions).
With different levels of complexity:
- For example, e-mails vs advanced e-mails
- For example, form with criteria on questions VS several forms
