Segmentations

Segmentations are an important component of your profile table. They let you record the affiliation of a profile to a group of profiles on the basis of a common characteristic.

These groups are a preferred tool to let you send the right message to the right person (for example, via a segmentation according to the consumer type: Gold, Silver or Bronze) and at the right time (for example via a segmentation based on purchase frequency).

Reminder

The difference between the two kinds of segmentation in Actito:

• An exclusive segmentation groups profiles that belong in a type of classification
• A simple segmentation groups profiles with a common characteristic

There is a difference between "Creating a segmentation" and "Adding a contact to a segment":

• By "Creating a segmentation", you will create the structure to collect the information.
• By "Adding a contact to a segment", you will determine that a profile belongs to a segment.

Creating a segmentation in a profile table is done via the "Segmentations" module (Hub > Profiles > Segmentations).

Setting up automated segmentation rules is done via the "Segmentation rules" module (Hub > Profiles > Segmentation rules).

tip

For additional information regarding segmentations, we invite you to read the Segmentations chapter.