Creating a Custom Unsubscribing Process

Actito enables you to create a personalized unsubscribing process.

It will take place in two steps:

1. Creating a preference center: a webpage reached by the reader after unsubscribing, where they will be informed of the cancellation of their subscription and where you could ask them further questions or suggest them to subscribe to other contents.

2. Adding this 'unsubscribing scenario' to existing processes (especially in order to keep the 'one click unsubscribe' principle)

After that, you will be able to use the preference center in your campaigns, mostly in your e-mail campaigns.