Audiences

Social networks are a key component of a marketer's modern multichannel strategy. They let you reach prospects and clients alike... but maybe not with the same message.

Indeed, to optimize the costs of social network ad campaigns, it is important to always deliver the right message, at the right time, to the right audience.

Platforms like Facebook, Instagram and Google use the concept of custom audiences to group people together in order to target them with relevant social ads, depending on the way they have interacted with your business previously (visits, purchases, etc.), or to retarget them if they did not convert.

As part of its multichannel offer, Actito enables you to push profiles into Facebook custom audiences (also compatible with Instagram) or Google Ads, using the full wealth of information stored in your data model (target profiles who opened your latest e-mail but did not click, for instance) and the behavior of these profiles in the Actito scenario builder.

The "Audiences" module allows you to:

• synchronize custom audiences between Actito and Facebook or Google Ads
• update custom audience members in bulk with automated rules using the targeting module
• individually push profiles into custom audiences thanks to personalized dialogues in scenarios

To manage custom audiences, go to the "Audiences" module (Hub > Audiences > Audiences).