What's new in Actito?
Actito is committed to continuously improving its solution through frequent updates. On a regular basis, a new version of the platform is deployed in production, bringing in new contents, feature updates and optimizations.
Each update is announced through the notification center within the platform.
As a rule of thumb, such updates (also called 'Deployment In Production') occur every 3 weeks. However, the release schedule may be modified at the discretion of our Quality Assessment team.
Updates are released separately on each environment. They usually occur on a Tuesday for ENV-0 and ENV-1, and on the following Wednesday for ENV-3.
Let's review the latest updates deployed in the Actito platform!
October 2025
New colors in the platform
The platform is evolving: More contrast, less fatigue! ✨
Because your comfort counts as much as your campaigns, Actito's interface now comes with an improved color palette for better readability and reduced visual strain. 🎨
Make your working sessions are clearer and more comfortable.
AIO to shorten and change the tone of the text
Make your communications even more impactful
You can now shorten your text or adjust its tone directly while writing your campaigns with AIO.
Make your messages clearer, friendlier, or more professional in just one click!
Restructuring of the documentation
The platform is evolving… and so is the documentation!🚀
With the recent changes to the platform (such as the new Devices table type and several improvements to imports), the documentation also deserved an upgrade. We’ve reorganized it by adding "big sections" to make it easier for you to find the articles you need.
On top of that, you can now collapse the sidebar whenever you want to focus fully on the content.
List of targeting modules
The list of targeting modules used to be long and difficult to read… but not anymore! 🎉
The new list is now organized by section, making it much easier to browse and quickly add the module you need.
Addition of actions in Push & WhatsApp targeting modules
You can now target profiles based on whether they clicked (or did not click) on one or several actions in a Push or WhatsApp campaign. This gives you finer control to reach exactly the audience you want.🎯
Automatic links between action & waiting blocks
Waiting blocks are now automatically preconfigured with the channel and campaign of the action block placed right before them. This makes building scenarios quicker and smoother.
And don’t worry — if you’d like to select another channel and/or campaign, you can still do so at any time!⚡
Enriched report of Push campaigns
The Push campaign reports app has been upgraded with powerful new features: 📊
- Filters → Refine your view by timeframe, database, application, or campaign type.
- Campaign organization → Campaigns are now grouped by status: In progress, Sent, or In progress & sent.
- Enriched reporting → Alongside the summary tab, you’ll now find detailed insights on targeting, clicks, and openings.
- Flexible views → Access reports per campaign, across all campaigns, or only for the campaigns you select.
New date formats in imports
Gain in flexibility for your data imports. When you apply date transformation, you can now remove seconds from date fields, whether you're importing via the interface or the API. 📅
Segmentation technical names
No more guessing! The technical names of your segmentations are now directly visible in the interface, making it easier to identify and manage your audiences with precision. 🎯
Removal of "Export profiles" button when exploring profiles
In the Profiles app, under the Find a profile tab, there is a shortcut (More > Export profiles) that lets you create a one-time export of profiles directly.
Previously, this shortcut was also available in the Explore profiles tab. To avoid duplication, it has now been removed there. Don’t worry though — a dedicated shortcut to export explored profiles is still available!
Data transformation when importing data
The import process has been enhanced to give you more flexibility and control at the Data & Preparation step:
- Transform your data 🔄 → Clean, reformat, or map file values so they perfectly match Actito (text cleaning, formatting, trimming, date formatting, and more). You can even preview transformations before applying them!
- Advanced options 🔍 → Decide how empty values and existing database values are handled (overwrite, keep, or ignore).
- Simulate your import 🧪 → Test the file import in advance to quickly detect and fix potential errors.
These improvements make file imports more reliable, precise, and much easier to manage.
September 2025
Transactional Push Campaigns
You can now send transactional push notifications triggered by user actions, such as order confirmations, shipping updates, or password resets.
💡 This ensures your users receive timely, personalized, and reliable messages exactly when they need them.
"Provided by API" personalization in Push Campaigns
Personalization provided by API is now available for transactional and scenarized push campaigns.
⚙️ This means you can pass values directly in the "parameters" array of the API call that triggers the push, enabling personalization with data from external systems that are not stored in Actito.
Campaign Clicked & Campaign Opened wait blocks
The Campaign clicked block has been improved! 🎉
Previously, the Email clicked block was separate, but now all channels are grouped in one place. You can: Choose the channel (Email, Push, SMS, or WhatsApp)
- Select the campaign to track
- Define whether to follow only a specific link (Email) or action (WhatsApp & Push)
- Set the waiting duration (weeks, days, or hours)
Similarly, the Campaign opened block has been unified! 📬
Previously, the Email opened block was also separate, but now all channels are grouped in one place. You can:
- Choose the channel (Email, Push, or WhatsApp)
- Select the campaign to track
- Define the waiting duration (weeks, days, or hours)
This makes it easier to manage clicks and openings across all channels in a unified way. But no worries: the active scenarios that used these old blocks still work!
HTML content library in email
Content Library blocks can now be used in both HTML campaigns and campaigns created with standard Actito templates, making it easier than ever to keep your emails consistent, efficient, and on brand.
👉 Want access to the HTML Content Library in standard templates? Please contact your account manager.
Notification for finished imports
As soon as an import is complete, you will receive a notification directly in the platform. No need to check manually: you will be notified automatically.
👉 In this notification, you will find two useful links: one to the import report, and the other to the execution details for complete and immediate follow-up.
August 2025
Campaign Clicked & Campaign Opened wait blocks
The campaign clicked wait block has been improved to add the SMS and Push channels. Therefore, you can now wait until one of the campaign of these channels is clicked before continuing the scenario.
You can now pause a scenario until a profile opens a specific WhatsApp campaign.
You have the possibility to:
- Define how long to wait (weeks, days, or hours)
- Redirect profiles automatically if no opening occurs
Mobile Native Data Model
Last time, we introduced a brand-new table type: Devices — along with a fresh pink color to easily identify it.
This time, we’re rolling them out across the platform. You’ll now find Devices tables:
- in the profile's file
- in the types of tables in the Tables Structure & Tables Data apps
- in the Expert Mode of the campaigns personalization
- in one shot and incremental exports
AIO Assistant
AIO, your Actito chatbot, now goes beyond browsing documentation—it helps you perfect your campaign content directly in the email editor. With just a click, you can:
✅ Check spelling and grammar to ensure flawless texts
🌍 Translate instantly to reach your international audiences
This way, your communications are always clear, polished, and professional—while saving you time and effort. AIO helps you focus on what matters most: creating impactful campaigns.
July 2025
Scenario Output Details Chart
Quickly see how profiles exit your scenarios with a new visual chart in the scenario report. It shows exits via:
- Exit blocks
- Global exit conditions
- Untracked exits
- Errors
Hover to see counts and percentages. You can also export the chart as .svg, .csv, or print it 📊
Mobile Native Data Model
Manage mobile and Push-related data more effectively with the new dedicated tables for devices. These tables are displayed separately from standard custom tables in the Datamart Studio, making them easier to identify and manage.
These new tables store the list of all devices linked to each profile, providing clearer organization of device-specific data. 📱
Targeting improvements
Manage and validate your target audiences more easily!
You can now easily see the description and criteria used to build a Saved Targeting, directly from the Targeting module when creating your campaigns.
Greater clarity to help you choose the right targeting ✅
In the Profiles app, a new 'Calculate' button allows you to instantly see how many profiles match your filters. Click it anytime you change your criteria to get an up-to-date count of your audience.
Perfect for sharpening your targeting with confidence 🎯
WhatsApp channel
Videos in the message
You can now add videos in the content of your WhatsApp campaigns. The video needs to follow certain rules and recommendations. Everything you need to know is explained in this article.
Personalization in WhatsApp actions
You can now add personalization to WhatsApp campaign buttons:
- URL buttons: Personalize the link for each profile
- Quick replies: Personalize the customer reaction message
Make interactions more relevant and engaging—automatically ✨
WhatsApp recency fields
🆕 You can now use three new attributes to fine-tune your targeting:
- WhatsApp click recency – Last time a profile clicked a WhatsApp campaign
- WhatsApp opening recency – Last time a profile opened a WhatsApp campaign
- WhatsApp target recency – Last time a profile was targeted by a WhatsApp campaign
Ideal for building more precise audiences based on recent engagement.
Navigation
The WhatsApp channel now has its dedicated place in the side bar and in the apps catalog - for quicker access and better visibility! 🎉
Campaign Clicked Block in Scenarios
You can now pause a scenario until a profile clicks a specific WhatsApp campaign.
- Track clicks on a full campaign or specific actions
- Define how long to wait (weeks, days, or hours)
- Redirect profiles automatically if no click occurs
A powerful way to trigger follow-ups based on real engagement.
June 2025
Actito's fresh look
We are excited to have unveiled our new identity! You’ve discovered:
- A new logo 🎨
- A redesigned login page 🔐
This is just the beginning! Our appearance is changing, but our commitment to you remains the same.
Shorter delays with the Wait block
Good news for scenario builders! The Wait block just got more flexible — you can now set delays of 15, 30, or 45 minutes between two blocks ⏱️
Previously, the shortest possible wait time was 1 hour, which sometimes felt too long for certain time-sensitive automations. With this improvement, you can fine-tune your user journeys with more precise and responsive timing.
Richer Templates for WhatsApp
You can now enrich your WhatsApp campaigns with Actions — interactive buttons that drive engagement and streamline responses. Two types of actions are available:
- URLs: When a profile taps this button, they’re redirected to the specified website in their device’s default browser.
- Quick replies: These text-only buttons let your profiles reply instantly with a pre-defined message, sent directly to your business as part of the conversation.
📌 You can add up to 3 actions per campaign.
Export Push Click Actions
Analyzing your push campaigns just got easier! The Push Clicks Incremental Export now includes the Action Label — indicating the type of action that was clicked by the profile.
This added detail helps you better understand how users interact with your push messages, so you can fine-tune your content and boost engagement 📊
Simplified Access to Import and Export Profiles
From the Profiles app, you can now:
- Access "Import Profiles" via the “More” button
- Access "Export Profiles" via the “More” button 📥 No more searching: everything is now just a click away in the More menu!
May 2025
Push Actions
You can now enhance your HTML Markup or Text alert push notifications with interactive actions — making your messages more engaging and powerful than ever.
These actions allow recipients to respond directly from the notification, helping you boost engagement and leverage native device functionality (like calling, emailing, or opening in-app content).
Available push actions include:
- 📞 Telephone – Initiate a phone call
- 💬 SMS – Open the SMS app
- 📧 Mail – Start a new email to a selected address
- 🌐 Browser – Open a web page in the device's default browser
- 📲 App – Deep link to a specific screen within your app