What's new in Actito?
Actito is committed to continuously improving its solution through frequent updates. On a regular basis, a new version of the platform is deployed in production, bringing in new contents, feature updates and optimizations.
Each update is announced through the notification center within the platform.
As a rule of thumb, such updates (also called 'Deployment In Production') occur every 3 weeks. However, the release schedule may be modified at the discretion of our Quality Assessment team.
Updates are released separately on each environment. They usually occur on a Tuesday for ENV-0 and ENV-1, and on the following Wednesday for ENV-3.
Let's review the latest updates deployed in the Actito platform!
October 2025β
New Integrations appβ
The new Integrations app lets you connect and manage all your integrations in one place:
- All Integrations π: Browse, search, and filter available integrations.
- My Integrations βοΈ: View and manage your existing integrations.

Push A/B test campaignsβ
The A/B test campaigns let you test multiple versions of your Push campaign on the same audience to find the best performer:
- Sample size & optimization π―: Choose the sample size for each version and the optimization criterion.
- Winning version β±οΈ: Define when the winning version will be selected (minutes, hours, or days).
- Scheduling π : Send immediately or schedule for later, like one-shot campaigns.
Shareable Push reportsβ
You can now share your Push campaign report π€ with anyone by clicking the Share button on the upper-left corner. These people donβt need access to your license to view the report.
Profile table structure now merged in the Table structure appβ
The Profiles Table Structure app has been removed and is now fully integrated into the Tables Structure app.
This change allows you to manage all your tables, including profiles tables in one place, making navigation simpler and your workflow more efficient. π§
Newsletters app compatible with the RSS feedsβ
Keep your newsletter content fresh and up to date, effortlessly. You can now use RSS feeds directly in your template-based newsletters to automatically update content before each send.
Whether it's blog posts, product updates, or the latest news, Actito fetches your RSS content at campaign generation, ensuring every send includes the most recent information without needed any manual updates! π
HTML content library in emailβ

HTML Content blocks are now be available by default in the library of modules. Allowing you to use them in campaigns created with standard Actito templates.
π No need to request activation, anymore! Making it easier than ever to keep your emails consistent, efficient, and on-brand.
New colors in the platformβ
The platform is evolving: More contrast, less fatigue! β¨
Because your comfort counts as much as your campaigns, Actito's interface now comes with an improved color palette for better readability and reduced visual strain. π¨
Make your working sessions are clearer and more comfortable.

AIO to shorten and change the tone of the textβ
Make your communications even more impactful
You can now shorten your text or adjust its tone directly while writing your campaigns with AIO.
Make your messages clearer, friendlier, or more professional in just one click!

Restructuring of the documentationβ
The platform is evolvingβ¦ and so is the documentation!π
With the recent changes to the platform (such as the new Devices table type and several improvements to imports), the documentation also deserved an upgrade. Weβve reorganized it by adding "big sections" to make it easier for you to find the articles you need.
On top of that, you can now collapse the sidebar whenever you want to focus fully on the content.
List of targeting modulesβ
The list of targeting modules used to be long and difficult to readβ¦ but not anymore! π
The new list is now organized by section, making it much easier to browse and quickly add the module you need.
Addition of actions in Push & WhatsApp targeting modulesβ
You can now target profiles based on whether they clicked (or did not click) on one or several actions in a Push or WhatsApp campaign. This gives you finer control to reach exactly the audience you want.π―

Automatic links between action & waiting blocksβ
Waiting blocks are now automatically preconfigured with the channel and campaign of the action block placed right before them. This makes building scenarios quicker and smoother.
And donβt worry β if youβd like to select another channel and/or campaign, you can still do so at any time!β‘
Enriched report of Push campaignsβ
The Push campaign reports app has been upgraded with powerful new features: π
- Filters β Refine your view by timeframe, database, application, or campaign type.
- Campaign organization β Campaigns are now grouped by status: In progress, Sent, or In progress & sent.
- Enriched reporting β Alongside the summary tab, youβll now find detailed insights on targeting, clicks, and openings.
- Flexible views β Access reports per campaign, across all campaigns, or only for the campaigns you select.
New date formats in importsβ
Gain in flexibility for your data imports. When you apply date transformation, you can now remove seconds from date fields, whether you're importing via the interface or the API. π

Segmentation technical namesβ
No more guessing! The technical names of your segmentations are now directly visible in the interface, making it easier to identify and manage your audiences with precision. π―

Removal of "Export profiles" button when exploring profilesβ
In the Profiles app, under the Find a profile tab, there is a shortcut (More > Export profiles) that lets you create a one-time export of profiles directly.
Previously, this shortcut was also available in the Explore profiles tab. To avoid duplication, it has now been removed there. Donβt worry though β a dedicated shortcut to export explored profiles is still available!
Data transformation when importing dataβ
The import process has been enhanced to give you more flexibility and control at the Data & Preparation step:
- Transform your data π β Clean, reformat, or map file values so they perfectly match Actito (text cleaning, formatting, trimming, date formatting, and more). You can even preview transformations before applying them!
- Advanced options π β Decide how empty values and existing database values are handled (overwrite, keep, or ignore).
- Simulate your import π§ͺ β Test the file import in advance to quickly detect and fix potential errors.
These improvements make file imports more reliable, precise, and much easier to manage.
September 2025β
Transactional Push Campaignsβ

You can now send transactional push notifications triggered by user actions, such as order confirmations, shipping updates, or password resets.
π‘ This ensures your users receive timely, personalized, and reliable messages exactly when they need them.
"Provided by API" personalization in Push Campaignsβ
Personalization provided by API is now available for transactional and scenarized push campaigns.
βοΈ This means you can pass values directly in the "parameters" array of the API call that triggers the push, enabling personalization with data from external systems that are not stored in Actito.
Campaign Clicked & Campaign Opened wait blocksβ
The Campaign clicked block has been improved! π
Previously, the Email clicked block was separate, but now all channels are grouped in one place. You can: Choose the channel (Email, Push, SMS, or WhatsApp)
- Select the campaign to track
- Define whether to follow only a specific link (Email) or action (WhatsApp & Push)
- Set the waiting duration (weeks, days, or hours)
Similarly, the Campaign opened block has been unified! π¬
Previously, the Email opened block was also separate, but now all channels are grouped in one place. You can:
- Choose the channel (Email, Push, or WhatsApp)
- Select the campaign to track
- Define the waiting duration (weeks, days, or hours)
This makes it easier to manage clicks and openings across all channels in a unified way. But no worries: the active scenarios that used these old blocks still work!
HTML content library in emailβ

Content Library blocks can now be used in both HTML campaigns and campaigns created with standard Actito templates, making it easier than ever to keep your emails consistent, efficient, and on brand.
π Want access to the HTML Content Library in standard templates? Please contact your account manager.
Notification for finished importsβ

As soon as an import is complete, you will receive a notification directly in the platform. No need to check manually: you will be notified automatically.
π In this notification, you will find two useful links: one to the import report, and the other to the execution details for complete and immediate follow-up.
August 2025β
Campaign Clicked & Campaign Opened wait blocksβ
The campaign clicked wait block has been improved to add the SMS and Push channels. Therefore, you can now wait until one of the campaign of these channels is clicked before continuing the scenario.
You can now pause a scenario until a profile opens a specific WhatsApp campaign.
You have the possibility to:
- Define how long to wait (weeks, days, or hours)
- Redirect profiles automatically if no opening occurs
Mobile Native Data Modelβ
Last time, we introduced a brand-new table type: Devices β along with a fresh pink color to easily identify it.
This time, weβre rolling them out across the platform. Youβll now find Devices tables:
- in the profile's file
- in the types of tables in the Tables Structure & Tables Data apps
- in the Expert Mode of the campaigns personalization

- in one shot and incremental exports

AIO Assistantβ
AIO, your Actito chatbot, now goes beyond browsing documentationβit helps you perfect your campaign content directly in the email editor. With just a click, you can:
β Check spelling and grammar to ensure flawless texts
π Translate instantly to reach your international audiences

This way, your communications are always clear, polished, and professionalβwhile saving you time and effort. AIO helps you focus on what matters most: creating impactful campaigns.
July 2025β
Scenario Output Details Chartβ

Quickly see how profiles exit your scenarios with a new visual chart in the scenario report. It shows exits via:
- Exit blocks
- Global exit conditions
- Untracked exits
- Errors
Hover to see counts and percentages. You can also export the chart as .svg, .csv, or print it π
Mobile Native Data Modelβ
Manage mobile and Push-related data more effectively with the new dedicated tables for devices. These tables are displayed separately from standard custom tables in the Datamart Studio, making them easier to identify and manage.
These new tables store the list of all devices linked to each profile, providing clearer organization of device-specific data. π±
Targeting improvementsβ
Manage and validate your target audiences more easily!
You can now easily see the description and criteria used to build a Saved Targeting, directly from the Targeting module when creating your campaigns.
Greater clarity to help you choose the right targeting β
In the Profiles app, a new 'Calculate' button allows you to instantly see how many profiles match your filters. Click it anytime you change your criteria to get an up-to-date count of your audience.
Perfect for sharpening your targeting with confidence π―
WhatsApp channelβ
Videos in the messageβ

You can now add videos in the content of your WhatsApp campaigns. The video needs to follow certain rules and recommendations. Everything you need to know is explained in this article.
Personalization in WhatsApp actionsβ
You can now add personalization to WhatsApp campaign buttons:
- URL buttons: Personalize the link for each profile
- Quick replies: Personalize the customer reaction message
Make interactions more relevant and engagingβautomatically β¨
WhatsApp recency fieldsβ
π You can now use three new attributes to fine-tune your targeting:
- WhatsApp click recency β Last time a profile clicked a WhatsApp campaign
- WhatsApp opening recency β Last time a profile opened a WhatsApp campaign
- WhatsApp target recency β Last time a profile was targeted by a WhatsApp campaign
Ideal for building more precise audiences based on recent engagement.
Navigationβ
The WhatsApp channel now has its dedicated place in the side bar and in the apps catalog - for quicker access and better visibility! π
Campaign Clicked Block in Scenariosβ
You can now pause a scenario until a profile clicks a specific WhatsApp campaign.
- Track clicks on a full campaign or specific actions
- Define how long to wait (weeks, days, or hours)
- Redirect profiles automatically if no click occurs
A powerful way to trigger follow-ups based on real engagement.
June 2025β
Actito's fresh lookβ

We are excited to have unveiled our new identity! Youβve discovered:
- A new logo π¨
- A redesigned login page π
This is just the beginning! Our appearance is changing, but our commitment to you remains the same.
Shorter delays with the Wait blockβ
Good news for scenario builders! The Wait block just got more flexible β you can now set delays of 15, 30, or 45 minutes between two blocks β±οΈ
Previously, the shortest possible wait time was 1 hour, which sometimes felt too long for certain time-sensitive automations. With this improvement, you can fine-tune your user journeys with more precise and responsive timing.
Richer Templates for WhatsAppβ
You can now enrich your WhatsApp campaigns with Actions β interactive buttons that drive engagement and streamline responses. Two types of actions are available:
- URLs: When a profile taps this button, theyβre redirected to the specified website in their deviceβs default browser.
- Quick replies: These text-only buttons let your profiles reply instantly with a pre-defined message, sent directly to your business as part of the conversation.
π You can add up to 3 actions per campaign.

Export Push Click Actionsβ
Analyzing your push campaigns just got easier! The Push Clicks Incremental Export now includes the Action Label β indicating the type of action that was clicked by the profile.
This added detail helps you better understand how users interact with your push messages, so you can fine-tune your content and boost engagement π
Simplified Access to Import and Export Profilesβ
From the Profiles app, you can now:
- Access "Import Profiles" via the βMoreβ button
- Access "Export Profiles" via the βMoreβ button π₯ No more searching: everything is now just a click away in the More menu!
May 2025β
Push Actionsβ
You can now enhance your HTML Markup or Text alert push notifications with interactive actions β making your messages more engaging and powerful than ever.
These actions allow recipients to respond directly from the notification, helping you boost engagement and leverage native device functionality (like calling, emailing, or opening in-app content).
Available push actions include:
- π Telephone β Initiate a phone call
- π¬ SMS β Open the SMS app
- π§ Mail β Start a new email to a selected address
- π Browser β Open a web page in the device's default browser
- π² App β Deep link to a specific screen within your app