Actito Engage
Powered by the technology of our partner Qualifio, Engage enables brands and media groups to engage audiences across digital channels via 50+ interactive formats (quizzes, contests, surveys, tests, animated games, etc.)
This optional module allows the collection of rich first- and zero-party data to enrich the customer knowledge and leverage a data-driven marketing strategy by feeding customer data into your Actito model, where it can be activated through all the Actito channels and scenarios.
Interested in combining the strengths of Qualifio and Actito through Engage? Do no hesitate to reach out to your account manager!
With Engage, marketeers can select from many types of campaigns in Qualifio, which can be customized through several look and feel or questions options.
These campaigns are then published on their website or on a dedicated mini-site, where they are used to collect information:
- Directly during the participation to the interactive campaign (quizz, game,...), when the answers are relevant to your business.
- Through a form at the end of the participation, to collect the identity of the participant (name, e-mail address,...).
Want to know more about Qualifio? Do not hesitate to have a look on their website!
Once complete, the participations will be synchronized with a standard form in Actito. This form is used to store the participations while enabling all the usual features of the Forms module, such as database enrichment on profile attributes, triggering scenarios and personalization based on data collected.
This allows you to directly activate all your data through Actito!
In addition to the data synchronization, Actito and Qualifio are now linked through a Single Sign-On, allowing you to switch from one platform to another easily.