Engage
Transforming interaction into a real driver of engagement and customer knowledge is one of the major challenges facing marketers.
Powered by the technology of our partner Qualifio, Engage enables brands and media groups to engage audiences across digital channels via 50+ interactive formats (quizzes, contests, surveys, tests, animated games, etc.)
The Engage module allows the collection of first- and zero-party data(voluntarily shared by your audience) to enrich your Actito data model. Giving you a more detailed understanding of your customers and the ability to activate this data across all your marketing channels and scenarios: email, SMS, automated campaigns, personalization, etc.
Interested in combining the strengths of Qualifio and Actito through Engage? Do no hesitate to reach out to your account manager!
With Engage, create, customize, and publish interactive campaigns. You can choose from a wide range of fully customizable Qualifio campaigns, offering a variety of formats and designs that can be adapted to your brand identity; tailor-made questions, game mechanics, and journeys; and finally, easy publication on your website or on a dedicated mini-site.
Where you can collect information:
- Directly during the participation to the interactive campaign (quizz, game,...), when the answers are relevant to your business.
- Through a form at the end of the participation, to collect the identity of the participant (name, e-mail address,...).
Want to know more about Qualifio? Do not hesitate to have a look on their website!
Once complete, the participations will be synchronized directly in Actito.
This synchronization can be done using two connection modes between Actito and Qualifio:
- Connection via Actito form is based on the use of an Actito form as the entry point for data collected in Qualifio. Participation in interactive campaigns is synchronized to this form, which then enriches profile data and activates the data.
- Connection via Actito tables allows data from Qualifio campaigns to be automatically synchronized to a profile table and a dedicated custom table in Actito, without going through a form. This method offers more automated, scalable, and data-driven integration, facilitating the activation of information in scenarios and segmentations.
Both methods allow you to enrich data on profile attributes or trigger scenarios and personalizations based on the data collected.
Our teams will assess your usage patterns to offer you the best methods according to your business needs.
This allows you to directly activate all your data through Actito!
In addition to the data synchronization, Actito and Qualifio are now linked through a Single Sign-On, allowing you to switch from one platform to another easily.
Understanding the scope of Engage
Actito Engage implies combining Qualifio campaigns with Actito's marketing activation solution. Meaning that Engage gives you access to the full power of Qualifio and Actito features, interconnected via a dedicated integration.
Once an Engage campaign has been published, here is what the integration does:
- Real time synchronization of participations to Engage campaigns when the profile submits the form
- Synchronization of the data collected from Engage campaigns toward a dedicated Actito form or tables (depending on the chosen method)
Via the dedicated form method
This dedicated form serves as buffer to store all participations and data collected through Engage campaigns. In turn, this dedicated form gives the possibility to use all the strength of Actito to activate these data:
- Data enrichment toward the profile table
- Triggering a scenario after each participation
- Personalization of all Actito channels based on data collected
- Targeting and Segmentation based on data collected
- Automatic participation exports of data collected with Engage to update your central CRM
Via the dedicated tables method
The custom table allows you to automatically collect and store all entries and participation data collected through Engage campaigns. Meanwhile, profile identification data is enriched directly in your profile table or a dedicated "Prospects" profile table.
Storing data in these tables allows you to leverage the full power of Actito to activate this data:
- Automatic data enrichment toward the dedicated profile table
- Triggering a scenario after each participation
- Personalization of all Actito channels based on data collected
- Targeting and Segmentation based on data collected
- Automatic participation exports of data collected with Engage to update your central CRM
Understanding the data collected from Engage campaigns
Engage integration offers the possibility to collect 5 types of data.
Standard participation attributes
These technical parameters are always synchronized after each participation.
| Qualifio attributes | Definition |
|---|---|
| Campaign name | Name of campaign defined in the Qualifio portal |
| Campaign Type Id | Technical Id of the type of campaign defined in the Qualifio portal |
| Date of the participation | Date of the participation |
| Campaign's language | Mother language used for the participation |
| Participant device name | Name of device used for the participation |
| User Agent | User agent used for the participation |
| Update source | Constant value "Qualifio" |
Standard participant attributes
These socio-demographical data are related to the identity of the participant. They are synchronized by default from Qualifio (if the question is present in the form).
| Qualifio attributes | Definition |
|---|---|
| First name | First name of the participant |
| Last name | Last name of the participant |
| Email of the participant | |
| Address | Address street of the participant |
| Number | Number of the address of the participant |
| Box | Box number of the address of the participant |
| Zip | Postal code of the participant |
| Locality | Locality of the participant |
| Country | Country of the participant |
| Birthday | Date of birth of the participant |
| Gender | Gender of the participant (values: M/F) |
| Function | Profession of the participant |
| Phone | Phone number of the participant |
| Company | Company name of the participant |
Subscriptions of the participant
Several opt-ins can be defined in Qualifio to collect the preferences of the participants.
They can be synchronized with the Subscriptions present in your Actito profile table.
GDPR attributes related to Subscription collection
These attributes represent data collected to justify the Subscription of a profile. They are visible in the subscription interaction.
| Qualifio attributes | Definition |
|---|---|
| Source | Constant value "Qualifio" |
| Campaign Id | Qualifio campaign Id of related to the participation |
| Participation datetime | Date & time of the participation |
Custom form fields and questions
In addition to the standard data synchronized by default by the integration, it possible to synchronize extra custom fields. For example: a client number, the favorite shop or product, the hobbies of the participant... All the data that corresponds to an answer in your Qualifio campaign and that you want to synchronize with Actito!
To be able to push the data into the Actito form, it is mandatory to use the right format for the data collected.
Type of data accepted:
- Text
- Integer
- Date
- Boolean