Targeting

The 'Targeting' app enables you to select Actito profiles at a given time. Two important notions must be considered:

Targeting in Actito is based on a selection of profiles.
If you calculate a targeting about, for example, purchases in a shop, you will have to select the profiles which made a purchase in this shop.
Actito calculates the targeting at the time when it is needed.
Meaning at the launch of an e-mail, SMS or print campaign, when a scenario is triggered or when you click on 'calculate', always based on the information provided at the time of calculation. Targeting is therefore a calculation at a given time, not a group of profiles (if you want to group profiles, segmentations are more appropriate).

The 'Targeting' app is available in Actito whenever searching for profiles might be needed.

Additional information to understand and manage targeting in Actito

The best way to visualize its target is often to use circles. We advise you to use Set Theory to proceed.

Venn Diagram of the Set Theory

images/download/attachments/615286625/Capture_d%E2%80%99%C3%A9cran_2017-09-14_%C3%A0_09.56.01.png

A: Profiles with blue

B: Profiles with green

A union B: Profiles with blue OR green

C: Profiles with blue AND green

To contact profiles that are in the BLUE segment (in A in the Venn diagram) and profiles that are in the GREEN segment (B in the Venn diagram), you have to contact profiles which are in the BLUE OR the GREEN segment.

→ A OR B
To contact profiles that are in the BLUE segment (A in the Venn diagram) or in the GREEN segment (B in the Venn Diagram), you have to contact profiles which are in the BLUE OR the GREEN segment.

→ A OR B
To contact profiles which are both in the BLUE segment (A in the Venn diagram) and in the GREEN segment (B in the Venn diagram), you have to contact profiles which are in the BLUE AND the GREEN segment.

→ A AND B

To see how it works in Actito, please see Understanding Targeting Modules.