WhatsApp is the most popular instant messaging platform in the world, allowing users to send text messages and make phone calls through the internet.
Many people prefer to use it rather than standard text messages, especially when 5G coverage is better than the regular cellular network. As such, WhatsApp has become the go-to communication app of millions of people.
For these reasons, Actito now enables you to send WhatsApp campaigns.
Thanks to our partner CM.com, which is already our operator for SMS campaigns, you can now use the WhatsApp channel across your whole marketing activation strategy within Actito.
- Get started with WhatsApp campaigns
- Create your WhatsApp campaigns...
- ... while following the Meta content guidelines
While WhatsApp only requires a mobile phone number, your first step should be to collect the consent of profiles who are interested in this channel: if you want to contact them, you indeed need to know whether they are users of the WhatsApp application.
In addition, WhatsApp is not just a mass communication tool, but it is also a conversational tool, allowing profiles to reply and directly contact your customer service.
Meta, the developer of WhatsApp, distinguishes three categories of WhatsApp campaigns:
- Marketing: for promotional usage
- Utility: for actions triggered by the user
- Authentication: for one-time passwords and 2FA
Actito enables you to send mass Marketing campaigns and scenarized campaigns. The campaigns can be replied to, and you will be able to manage these replies.
If you are interested in the WhatsApp channel, please contact your account manager.