WhatsApp Campaigns
WhatsApp is the most popular instant messaging platform in the world, allowing users to send text messages and make phone calls through the internet.
Many people prefer to use it rather than standard text messages, especially when 4G coverage is better than regular cellular network. As such, WhatsApp has become the go-to communication app of millions of people.
For these reasons, Actito now enables you to send WhatsApp campaigns.
Powered through our partner CM.com, which is already our operator for SMS campaigns, you can now use the WhatsApp channel in your whole marketing activation strategy within Actito.
- Get started with WhatsApp campaigns
- Create your WhatsApp campaigns...
- ... while following the META content guidelines
While WhatsApp only require a mobile phone number, your first step should be to collect the consent of profiles who are interested by this channel: if you want to contact them, you indeed need to know if they are users of the WhatsApp application!
In addition, WhatsApp is not just a mass communication tool, but it is also a conversational tool, allowing profiles to reply and directly contact your customer services.
META, the developer of WhatsApp, distinguishes 3 categories of WhatsApp campaigns:
- Marketing: for promotional usage
- Utility: for actions triggered by the user
- Authentication: for one time password and 2FA
Actito currently enables you to send mass Marketing campaigns, with scenarized campaigns currently in development.
Nevertheless, even marketing campaigns can be replied to, and you'll be able to manage these replies.
If you are interested by the WhatsApp channel, please contact your account manager.