Understanding WhatsApp reporting
To view the report of a WhatsApp campaign, go to the "WhatsApp campaigns reports" app (Apps > Reporting > WhatsApp campaigns reports).
To access a campaign report, you just need to find the campaign whose report you would like to view, double click it or select it and then click on "View report".
You can also access a campaign report from the "WhatsApp campaigns" app. Select the relevant campaign and click on "View report".
Understanding the report
Actito reports contain different type of information, including information on target population and a general summary of your sending results.
The summary tab
On the right side of the screen, you will see a graph representing your rates of sent, delivered, opened and clicked campaign on WhatsApp campaigns.
On the left side of the screen, you will see a series of tables:
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Table of data on the target group: It's a comparison table between the number of profiles in the target, the number of profiles to which the WhatsApp campaign could not be sent due to an error, the number of profiles filtered and the number of profiles who did receive the campaign. An interaction is recorded each time a campaign is triggered for a profile.
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Table of data on the campaign results: It's a comparison table between the number of WhatsApp campaigns sent, delivered, opened and clicked.
WhatsApp targeting module
The WhatsApp targeting module allows you to add basic targeting criteria based on previously sent WhatsApp campaigns. You can target profiles who:
- were targeted by one or more campaigns
- were not targeted by one or more campaigns
- received one or more campaigns
- did not receive one or more campaigns
- opened one or more campaigns
- did not open one or more campaigns
- clicked in one or more campaigns
- did not click in one or more campaigns
Please note that targeting in Actito is calculated at the time of the query (campaign launch, scenario trigger, scheduled time...), based on the information available at the start of the calculation.
Targeting on WhatsApp recency
Actito collects, in the Profile module, global information about the engagement score of a profile and its behavior in the various communication channels of Actito, among others, if the profile has been targeted by a push campaign, if it was delivered for this profile, when did the profile open a push notification, when did the profile click on a push notification...
Therefore, thanks to this piece of information, you can select profiles for which the following interaction has been recorded:
- targeting recency: a profile that has been targeted by a WhatsApp campaign sent from Actito
- opening recency: a profile that has opened a WhatsApp campaign sent from Actito by clicking on it
- click recency: a profile that has clicked on one of the actions contained in the WhatsApp campaign