Updating Audiences through Scenarios

In addition to mass updating your audiences with automated rules, you can also assign profiles to your Custom Audiences individually by building personalized dialogues with the Actito Scenarios.

In your scenarios, you have access to a new action block used to update your custom audiences.

Select the existing Facebook or Google Ads audience that will be updated when a profile reaches the block.

You can either add the profile to the audience, or remove them from the audience.

You can now build complete journeys, by choosing which audiences a profile should be member of, and when they should be added or removed depending on their behavior, on filters or simply based on timing criteria!

A profile will leave the scenario through the Exit path (red button):

• When we try to add a profile to an audience but the profile has not given its consent
• When we did not receive a feedback after the timeout period, which is 24 hours

The following cases:

• When we want to add a profile to an audience but it is already part of it
• When we want to remove a profile from an audience but it is already absent from it Will let the profile continue the scenario.