Understanding Engage
Understanding the scope of Engage
Actito Engage implies combining Qualifio campaigns with Actito's marketing activation solution.
It means that Engage users have access to the full power of Qualifio and Actito features, and that these features are connected through a dedicated integration.
Once an Engage campaign has been published, here is what the integration does:
- Real time synchronization of participations to Engage campaigns when the profile submits the form
- Synchronization of the data collected from Engage campaigns toward a dedicated Actito form
This dedicated form serves as buffer to store all participations and data collected through Engage campaigns. In turn, this dedicated form gives the possibility to use all the strength of Actito to activate these data:
- Data enrichment toward the profile table
- Triggering a scenario after each participation
- Personalization of all Actito channels based on data collected
- Targeting and Segmentation based on data collected
- Automatic participation exports of data collected with Engage to update your central CRM
Understanding the data collected from Engage campaigns
The Engage integration offers the possibility to collect 5 types of data.
Standard participation attributes
These technical parameters are always synchronized after each participation.
| Qualifio attributes | Definition |
|---|---|
| Campaign name | Name of campaign defined in the Qualifio portal |
| Campaign Type Id | Technical Id of the type of campaign defined in the Qualifio portal |
| Date of the participation | Date of the participation |
| Campaign's language | Mother language used for the participation |
| Participant device name | Name of device used for the participation |
| User Agent | User agent used for the participation |
| Update source | Constant value "Qualifio" |
Standard participant attributes
These socio-demographical data are related to the identity of the participant. They are synchronized by default from Qualifio (if the question is present in the form).
| Qualifio attributes | Definition |
|---|---|
| First name | First name of the participant |
| Last name | Last name of the participant |
| Email of the participant | |
| Address | Address street of the participant |
| Number | Number of the address of the participant |
| Box | Box number of the address of the participant |
| Zip | Postal code of the participant |
| Locality | Locality of the participant |
| Country | Country of the participant |
| Birthday | Date of birth of the participant |
| Gender | Gender of the participant (values: M/F) |
| Function | Profession of the participant |
| Phone | Phone number of the participant |
| Company | Company name of the participant |
Subscriptions of the participant
Several opt-ins can be defined in Qualifio to collect the preferences of the participants.
They can be synchronized with the Subscriptions present in your Actito database.
GDPR attributes related to Subscription collection
These attributes represent data collected to justify the Subscription of a profile. They are visible in the subscription interaction.
| Qualifio attributes | Definition |
|---|---|
| Source | Constant value “Qualifio” |
| Campaign Id | Qualifio campaign Id of related to the participation |
| Participation datetime | Date & time of the participation |
Custom form fields and questions
In addition to the standard data synchronized by default by the integration, it possible to synchronize extra custom fields. For example: a client number, the favorite shop or product, the hobbies of the participant... All the data that corresponds to an answer in your Qualifio campaign and that you want to synchronize with Actito!
To be able to push the data into the Actito form, it is mandatory to use the right format for the data collected.
Type of data accepted:
- Text
- Integer
- Date
- Boolean