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Using the Birthday Template

Communicating with your clients for their birthdays is essential to maintain and nurture a strong relationship with them.

A message for their birthdays is often expected from your clients, as it is often synonym of bargains or vouchers for this special occasion. Therefore, a birthday campaign usually has a high opening rate and tends to enhance visits and/or purchases on your website.

To help you create your Birthday campaign, Actito has developed a fully customizable Birthday scenario template.

Thanks to this template, you can:

  • Celebrate your clients birthdays
  • Celebrate your clients registration birthday
  • ...
Good to know

If you want to activate this template, or any of the Actito scenario templates, please contact your account manager.

Using the template scenario

To create and customize your scenario, go to the ‘Manage Scenarios’ app (Catalog > Automation > Manage Scenarios).

Manage scenarios

Click on ‘Create a scenario’.

Once you’ve named your scenario and linked it to your database, in the right-hand panel, you can select a template among the ones provided by Actito that are activated in your license.

Choose the ‘Birthday’ template and click on ‘Create’.

Choose template

You will then have access to a pre-defined birthday journey scenario that you can modify to link your campaigns to and that you can customize to suit your needs.

Birthday template structure

By default, this scenario includes :

  • An anniversary start block: which triggers the scenario according to a ‘birthday/anniversary’ date of each profile. This block is therefore not necessarily linked a birth date, it can refer to registration date, …
  • A segmentation block: to separate profiles according to whether or not they belong to a segmentation to adapt your campaign’s type and/or the birthday message (e.g. send an SMS to the profiles in the VIP section and an e-mail to the ones in the other sections).
  • A sending SMS campaign block: to link to a birthday SMS campaign you have created and activated beforehand. More information on the creation of scenarized SMS campaigns, here.
  • A sending e-mail campaign block: to link to an e-mail birthday campaign you have created and activated beforehand. More information on the creation of scenarized e-mail campaigns, here.
  • A waiting for opening mail block: that will stop the flow of the scenario until the profile opens the e-mail campaign. More information on the ‘E-mail opened block’, here.
  • A second e-mail campaign sending block: that will be sent to profiles who did not opened the first campaign under the given period of time of the waiting block.
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The 'Anniversary' block is for profile attributes only. If you want to create a birthday scenario based on a child's birthday or first purchase, you will need to use a 'Targeting' start block.

Once you have set up your scenario, you can save it and activate it.